Category Management


In close co-operation with manufacturers and the retail market, we develop win-win solutions within our various different categories (e.g. fresh products, chilled snacks and drinks).

Emmi Interfrais SA offers you the following services:

  • Market/category analysis
  • ABC product range analysis (quantitative/qualitative)
  • Definition of core product ranges
  • Product range placement (areas/promotions)
  • Controlling
  • Support throughout the entire CM process

Our category manager will be happy to assist you further.